Introduction
The P/E ratio is a common financial metric that compares a company's share price to its earnings. It is one of several valuation tools you'll use to decide whether a stock looks expensive, cheap, or simply different from its peers.
Why does this matter to you as a new investor? Because numbers like P/E, PEG, price-to-book, and dividend yield help turn feelings into facts. They don't tell you the future, but they do give you a starting point for comparing companies and forming a hypothesis about value.
In this article you'll learn what each metric measures, how to calculate it, how to interpret typical ranges, and how to combine metrics to get a clearer picture. Ready to demystify valuation? Let's get started.
Key Takeaways
- P/E ratio shows how much investors pay per dollar of earnings; a high P/E can mean growth expectations, a low P/E can signal value or risk.
- PEG ratio adjusts P/E for expected growth, making comparisons fairer between fast growers and slow growers.
- Price-to-book, or P/B, highlights how market price compares to accounting value, useful for capital-intensive businesses and banks.
- Dividend yield measures income return, and a high yield can be attractive but may also signal dividend risk.
- No single metric tells the whole story; use several metrics together and compare companies in the same industry.
Understanding the P/E Ratio
What P/E means
P/E stands for price-to-earnings. You calculate it by dividing the current share price by earnings per share, usually for the last 12 months. It tells you how many dollars investors are willing to pay for one dollar of a company's earnings.
If a company trades at a P/E of 20, investors are paying 20 times last year's earnings. That might be reasonable for a steady company, or it could be low for a fast grower. Context matters, and that's where peer comparisons and industry norms come in.
Types of P/E
There are two common P/E variants you’ll see. Trailing P/E uses actual earnings from the past year. Forward P/E uses analyst forecasts for the next 12 months. Trailing P/E is factual, forward P/E is predictive and sensitive to analyst assumptions.
Use trailing P/E to see what the market paid for last year’s profit. Use forward P/E to capture expected profitability. Always check which version you're looking at so you don't mix apples and oranges.
Other Valuation Metrics: PEG, P/B, and Dividend Yield
PEG ratio, P/E adjusted for growth
PEG stands for price/earnings-to-growth. You calculate it by dividing the P/E by the expected earnings growth rate, usually expressed as a whole number not a percentage. For example, a P/E of 30 and expected growth of 15 percent gives a PEG of 2.
A lower PEG can suggest a stock is cheaper relative to growth. A PEG near 1 is often cited as a benchmark for fair value, though that rule is simplistic. Growth estimates change, so PEG is only as good as the growth assumptions behind it.
Price-to-book, a look at accounting value
Price-to-book or P/B divides market capitalization per share by book value per share. Book value represents assets minus liabilities on the balance sheet. P/B is most useful for banks, insurance companies, and asset-heavy firms.
If a stock has a P/B below 1, the market values the company below its accounting net assets. That can indicate a bargain or a company with intangible assets or poor earnings prospects. P/B is less relevant for service businesses with lots of intangible assets.
Dividend yield, income versus valuation
Dividend yield is annual dividends per share divided by the current price. It shows the cash return you get from dividends alone. A 4 percent yield means you get 4 cents per year for every dollar you invest, assuming the dividend is maintained.
A high yield can be attractive if you want income, but it can also mean market concern about the company's ability to sustain payouts. Compare yield to peers and check payout ratio, which shows what share of earnings funds the dividend.
How to Use These Metrics Together
No metric stands alone. You should use P/E, PEG, P/B, and dividend yield like pieces of a puzzle. Each metric highlights a different dimension of value and risk.
Start by comparing companies within the same industry. For example, you wouldn’t compare the P/E of a bank directly to a software company because their business models and capital needs differ. Use sector medians and industry reports to set context.
Practical steps for comparison
- Gather the key metrics for the company and at least two peers, including P/E, forward P/E, PEG, P/B, dividend yield, and payout ratio.
- Note any outliers and ask why the outlier exists. Is earnings temporarily low, or is growth unusually high?
- Check qualitative factors like competitive advantage, management, and industry trends to explain metric differences.
- Reassess the company on both value and risk. Low valuation ratios can mean opportunity or trouble, and high ratios can mean premium growth expectations.
Real-World Examples
Concrete examples show how metrics work together. Below are realistic scenarios using major tickers to make the math clear, but these are illustrative and not recommendations.
Example 1: A mature technology company
Imagine $AAPL has trailing earnings per share of 6 and a share price of 180. Trailing P/E is 180 divided by 6, or 30. If analysts expect earnings to grow 10 percent next year, PEG is 30 divided by 10, equaling 3. A PEG of 3 suggests the market is paying a premium for relatively modest growth expectations.
Pair that with a low dividend yield near 0.5 percent, and you see a growth-and-quality story rather than an income play. You'd compare $AAPL's P/E and PEG to other large-cap tech names before drawing conclusions.
Example 2: An energy company with income focus
Suppose $XOM trades at 90, with trailing EPS of 6 giving a P/E of 15. The company pays a dividend yielding 4 percent and a payout ratio of 50 percent. P/B is 1.2, reflecting substantial tangible assets on the balance sheet.
This mix tells a different story: lower P/E, tangible asset backing, and meaningful dividend income. You would still check commodity cycles and balance sheet strength, because the energy sector is cyclical and earnings can swing widely.
Example 3: A high-growth auto tech company
Assume $TSLA trades at 200 with trailing EPS of 2, so trailing P/E equals 100. If expected earnings growth is 25 percent, PEG comes to 4. A very high P/E and PEG reflect market expectations for rapid growth, but they also increase the risk that missed growth will lead to sharp share price declines.
High P/E stocks demand steady or accelerating growth to justify the valuation. If you own or consider such a stock, think about how long the company must deliver strong growth to justify the price.
Common Mistakes to Avoid
- Relying on one metric only — No single ratio tells the whole story. Combine metrics to balance value and risk.
- Comparing across different industries — P/E norms vary by sector. Always compare companies to peers and industry averages.
- Ignoring growth expectations — A low P/E might hide declining earnings. Check trends and analyst forecasts before calling a stock cheap.
- Misreading high dividend yield — A high yield can signal a generous payout or a dividend at risk. Check the payout ratio and cash flow to assess sustainability.
- Using outdated or inconsistent data — Make sure you know whether a P/E is trailing or forward, and use recent financial statements for P/B calculations.
FAQ
Q: What P/E number is considered “good”?
A: There is no universal “good” P/E. Acceptable P/E depends on the industry and growth expectations. Compare a company's P/E to its sector peers and historical averages to get context.
Q: Can a negative P/E be useful?
A: A negative P/E means the company reported negative earnings. It doesn't give a useful valuation number. In those cases consider revenue multiples or wait for profitability to return when making comparisons.
Q: How reliable are analyst growth estimates used in PEG?
A: Analyst estimates can be helpful but they have error. PEG is only as reliable as the growth forecasts behind it. Use several analyst opinions and check the company’s track record versus estimates.
Q: Should dividend yield be the main reason to buy a stock?
A: Income is a valid reason to buy, but yield alone shouldn't drive the decision. Check dividend sustainability, payout ratio, and company cash flow, and consider whether dividend fits your overall goals.
Bottom Line
P/E ratio, PEG, P/B, and dividend yield are fundamental tools that help you measure valuation from different angles. You should understand how each metric is calculated and what it emphasizes, and you should compare metrics to peers and industry norms.
As you practice, you'll learn to read these numbers quickly and put them into context. Start with basic comparisons, use a mix of metrics, and always pair numbers with quality checks like balance sheet strength and competitive position. At the end of the day, metrics are guides not guarantees, so keep learning and apply them consistently to build better investment decisions.



