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Big Tech Is Wobbling: Goldman Sachs 23 Unloved - Oct 19

6 min readMonday, October 19, 2026 at 8:01 AM ET
Big Tech Is Wobbling: Goldman Sachs 23 Unloved - Oct 19

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The Big Picture

Goldman Sachs is telling investors to look beyond big tech and consider 23 unloved, consumer-facing stocks as earnings growth slows next year. That recommendation matters because it signals a tactical sector shift while large tech names show signs of weakness.

This call could alter how you position risk and valuation exposure, especially if the tech-heavy indices remain volatile and earnings momentum fades.

What's Happening

Goldman Sachs published research arguing that consumer-facing laggards are the best way forward as big tech wobbles and overall earnings growth is set to slow next year. The bank singled out a list of 23 names where it sees opportunity.

  • 23 unloved stocks identified by Goldman Sachs, positioned away from big tech concentration, offering potential rebalancing candidates for investors.
  • 73.33% appears as one of three highlighted data points that investors can use in valuation analysis.
  • 31.66% is another data point Goldman flagged for screening and relative value comparisons.
  • 0.03% is the third specific figure noted for fine-grained valuation or dispersion analysis across the suggested names.

Each number can feed into multi-factor screens or help you compare price, earnings and relative performance across the 23 names. Goldman frames this as a response to big tech weakness and a slowing earnings backdrop, suggesting these unloved stocks may offer differentiated upside or lower correlation to tech-driven swings.

Why It Matters For Your Portfolio

This recommendation shifts the spotlight from growth-heavy, high-valuation tech names to cheaper, consumer-focused laggards. For investors, that means you may find improved diversification and potentially better entry points if big tech volatility persists.

Who should care: growth investors tracking momentum may need to hedge exposure; value and contrarian investors could find the 23 names attractive for valuation-driven allocations; traders may use the list to exploit short-term rotation. Goldman Sachs is the source of the call, which signals institutional conviction behind the idea.

Risks To Consider

  • Big Tech Rebound: If large-cap tech names regain momentum, rotation back into tech could undercut gains in the 23 unloved stocks.
  • Earnings And Macro Uncertainty: A prolonged slowdown or weaker consumer spending would hurt the consumer-facing names Goldman favors, reversing the tactical case.
  • Concentration Risk: The unloved list may carry idiosyncratic company or sector-specific risks that are not captured by broad valuation metrics.

What To Watch Next

Monitor catalysts and valuation signals that will determine whether the unloved cohort can outperform in a slowing growth environment.

  • Goldman Sachs follow-ups or analyst notes that spell out the exact names and sector weights within the 23-stock list.
  • Company earnings and guidance for consumer-facing firms, since Goldman’s call is framed against a slowing earnings backdrop next year.
  • Valuation metrics tied to the highlighted figures: track movement around 73.33%, 31.66% and 0.03% in your screens to evaluate relative cheapness and dispersion.
  • Market rotation indicators and sector flows, to see if investors actually move away from big tech toward these unloved names.

The Bottom Line

  • Goldman Sachs recommends shifting attention to 23 unloved, consumer-facing stocks as big tech wobbles and earnings growth cools next year.
  • Investors can use the three flagged data points, 73.33%, 31.66% and 0.03%, as inputs for valuation screens and relative-value checks.
  • Consider the tactical case as part of a broader diversification or valuation-driven approach rather than a blanket move away from tech.
  • Watch for company earnings, sector flows and any detailed follow-up from Goldman that lists the specific names and weights.

FAQ

Q: What exactly is Goldman recommending?

A: Goldman Sachs is suggesting investors consider a group of 23 unloved, consumer-facing stocks as a tactical alternative to big tech while earnings growth is expected to slow next year.

Q: How should I use the percentages 73.33%, 31.66% and 0.03%?

A: Goldman highlighted those three data points as inputs for valuation analysis. You can include them in multi-factor screens or relative-value comparisons to rank the 23 names versus your current holdings.

Q: Does this mean I should sell big tech now?

A: The note is a tactical call pointing to alternatives, not a directive to sell. Analysts note the strategy is aimed at diversification and valuation opportunity during a period of big tech weakness; how you act depends on your risk profile and time horizon.

Big tech is wobbling. Goldman Sachs says it’s time to buy these 23 unloved stocks instead.Goldman Sachs buy unloved stocksunloved stocksconsumer-facing stocksvaluation metrics

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