Pets Are Family, and Budgets Show It - Aug 19

The Story

A new AICPA survey, conducted by The Harris Poll and released Aug 19, finds 40% of pet owners with wills or trusts have included provisions for their pets. The release, timed ahead of National Dog Day on Aug 26, also records a separate 16% figure in the survey data.

Why It Matters For Your Portfolio

• 40% inclusion rate for pets in wills or trusts, suggesting long-term financial planning tied to pet care, which can support steady demand for pet-related services and products, including companies like $CHWY and $ZTS.
• The survey includes a separate 16% figure, indicating another measurable shift in owner behavior that could point to rising adoption of dedicated pet budgets or services, which may affect recurring revenue streams for pet-care businesses.
• Increased estate planning for pets highlights opportunities for financial advisors and estate-planning firms, potentially lifting fee-based services tied to long-term client relationships.

The Trade

Growth investors tracking secular pet-care trends should watch consumer spending updates and company reports from public pet-related names like $CHWY and $ZTS, while advisors and firms that support wills and trusts may see steady demand. Key near-term dates include National Dog Day on Aug 26 and any AICPA follow-ups or industry commentary tied to the survey. This information is for informational purposes only and not investment advice.