NFLX Stock: Cowen Cuts Price Target, Buy Stays - Jan 13

The Big Picture

nflx stock landed in the headlines after TD Cowen on Jan 13 maintained a Buy rating but reduced its price target from 142 to 115. The move lands just days before Netflix reports results, keeping investor attention on both near-term guidance and longer-term valuation.

Investors should weigh the mixed analyst signal against a string of valuation and trading data: NFLX is trading in the low $90s around its prior close of 89.42 with an intraday bid/ask in the low-90s, while consensus targets and multiples still show a range of views on the stock's upside.

What's Happening

The most immediate news is the analyst action and the approaching earnings date. Key data points from market quotes and Yahoo Finance include:

• Previous close: 89.42; open: 89.38.
• Intraday bid and ask: 93.00 x 100 (bid) and 95.25 x 100 (ask).
• Day's trading range: 89.07 - 91.15.
• 52-week range: 82.11 - 134.12.
• Volume: 44,514,058 shares vs. average volume 44,426,948.
• Market capitalization (intraday): approximately 382.7B.
• Valuation and fundamentals: PE (TTM) roughly 37.6; EPS (TTM) 2.40; Forward P/E 28.09; PEG 1.54; Price/Sales (ttm) 8.98; Price/Book 14.61.
• Analyst metrics: 1‑year target estimate 125.23; analyst price targets span a low of 77.00, an average of 125.23 and a high of 152.50.
• Analyst update: On 1/13/2026 TD Cowen maintained a Buy rating but lowered its price target from 142 to 115.
• Earnings calendar: Netflix is scheduled to report earnings on Jan 20, 2026.

These facts outline a stock trading below some consensus targets but still supported by multiple analyst price expectations and a Buy rating from at least one major firm.

Market Impact

For the broader communication services and entertainment sector, $NFLX remains a high-profile name whose guidance and subscriber metrics can influence sentiment across streaming peers. At current quotes in the low $90s and given a 52-week high of 134.12, the stock sits well below its peak, leaving room for divergent analyst views.

Valuation metrics such as a trailing P/E near 37.6 and a forward P/E around 28.1 highlight that investors are assigning premium multiples relative to many media peers, while price target dispersion (77 to 152.50) reflects ongoing debate about growth trajectory and margin sustainability.

What To Watch

Key near-term catalysts and risk factors for $NFLX investors center on the upcoming earnings report and how analysts update their forecasts.

• Earnings on Jan 20, 2026: subscriber numbers, revenue growth, and any forward guidance will be primary drivers of stock moves.
• Analyst reactions: further revisions to price targets or rating changes after the earnings release could shift consensus, Cowen’s Jan 13 action illustrates that sentiment can change while a Buy rating remains in place.
• Trading activity vs. averages: current volume and day ranges compared with average volume may signal conviction or indecision ahead of results.
• Valuation measures: watch forward P/E (28.09), PEG (1.54) and Price/Sales (8.98) for signs of expanding or contracting expectations.
• Relative position to 52-week range: the gap to the 52-week high (134.12) and low (82.11) frames potential upside and downside scenarios cited by analysts.

Investors should monitor these items in sequence: earnings release, management commentary, and subsequent analyst notes, while comparing trading volume and intraday price action to recent norms.

Bottom Line

• Cowen maintained a Buy rating on 1/13/2026 but lowered its price target from 142 to 115, signaling mixed analyst sentiment.
• $NFLX is trading around the low $90s with a previous close of 89.42 and an intraday bid/ask in the 93, 95 range; volume is near its average.
• Valuation is premium by conventional metrics: trailing P/E ~37.6 and forward P/E ~28.1; investors should weigh growth assumptions embedded in those multiples.
• Watch the Jan 20, 2026 earnings report for revenue, subscriber trends and management guidance, these will likely drive short-term price direction and post-earnings analyst revisions.
• Given mixed signals, a measured approach is prudent: monitor the report and any follow-up analyst actions before making material positioning changes.

FAQ

Q: What is NFLX trading at now?

A: The previous close was 89.42. Intraday quotes show an open at 89.38, a day's range of 89.07, 91.15 and a bid/ask in the low-90s (93.00 / 95.25).

Q: When does Netflix report earnings?

A: Netflix is scheduled to report earnings on Jan 20, 2026, according to the Yahoo Finance listing.

Q: What did analysts do on Jan 13?

A: TD Cowen on 1/13/2026 maintained a Buy rating on the stock but lowered its price target from 142 to 115; consensus price targets range from 77.00 to 152.50 with an average of 125.23.